
Oluwatosin
Afolabi
About me


I’m a multidisciplinary Graphic and Motion Designer with a strong foundation in branding, digital design, and product thinking. With a background in Business Administration and Business & Management, I bring both creative and strategic perspectives into every project — balancing visual excellence with real business impact.
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Over the years, I’ve worked across brand identity, social campaigns, motion graphics, and digital experiences, helping startups and growing businesses communicate clearly, build trust, and stand out in competitive markets. I enjoy transforming complex ideas into simple, engaging visual systems that connect with people and scale across platforms.
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My growing interest in product design and human-centred computing allows me to approach design beyond aesthetics — focusing on usability, accessibility, interaction, and measurable outcomes. I believe great design should not only look beautiful but function intuitively and create meaningful experiences for users.
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When I’m not designing, I’m constantly learning, experimenting with new tools, and exploring how technology, storytelling, and creativity intersect to shape the future of digital experiences.
Experience
8+ Years
Projects
Over 100+
Efficient in








Certification
Adobe Photoshop 2025 Professional Certificate - Adobe
Webflow-bootcamp - Awwwards
Foundations of User Experience (UX) Design - Google
Managing Project Stakeholders - Project Management institute
Generative AI Skills for Creative Content: Opportunities, Issues, and Ethics - Linkedin Learning
Product Management - Product Management Institute
Skills
Brand Identity Design
Visual Design & Art Direction
Motion Graphics & Animation
Digital & Social Media Design
Layout Design & Typography
UI Design & Interface Layouts
Wireframing & Prototyping
Storytelling & Visual Communication
Education
Master of Science : Business and Management, 2024 University of Plymouth
Bachelor of Science : Business Administration, 2018 Oduduwa University

My Process
Discover & Define
Every project starts with understanding the problem, the audience, and the business goals. I research the brand, users, competitors, and constraints to uncover insights that shape clear design direction and measurable objectives.
Concept Development
I translate insights into strong creative concepts, visual direction, and system thinking. This includes moodboards, positioning, structure, and early sketches that align design decisions with brand and user needs.
Design & Prototyping
I bring concepts to life through high-quality visual design, motion exploration, and interactive prototypes. This phase focuses on clarity, usability, consistency, and scalability across digital platforms.
Feedback & Refinement
Collaboration and iteration are key. I test ideas, gather feedback, refine details, and optimize performance to ensure the final outcome meets both creative and functional standards.
Delivery & Support
Final assets are delivered with proper documentation, design systems, and guidelines for seamless handoff. I support implementation and future scaling to maintain quality and consistency.